BRIAN SCOTT RIORDAN

BUSINESS / BRAND / TRANSFORMATION

I help organizations determine what's next and lead the work required to make it happen.

The best businesses don't simply sell products—they invite people into a world.

The best organizations don't simply build departments—they build alignment.

That's where I've spent my career.

Whether serving as an executive leader or an embedded strategic partner, I tend to work at the center of the organization, helping leadership teams align the decisions that shape the business. Business strategy. Brand. Product. Marketing. Communications. Customer experience. Culture. Growth. Execution.

The greatest opportunities rarely come from changing one part of the business. They come from aligning the entire organization so every part of the company is moving toward the same vision with clarity, discipline, and purpose.

I've led business and brand transformation across global institutions, founder-led ventures, and investor-backed businesses, including Bank of America, Credit Suisse, FTI Consulting, and SWAT by Kirshenbaum, advising companies such as Goldman Sachs, Apple Card, Wheels Up, and 1 Hotels.

Many of the most meaningful chapters of my career began as strategic advisory or interim leadership relationships before quickly evolving into executive leadership roles. Lasting transformation is built through trust, alignment, and the willingness to lead from inside the business, not simply advise from the outside.

AREAS OF FOCUS

Enterprise Transformation / New Ventures / Repositioning / Founder-Led Growth

I usually get invited in when an organization reaches an inflection point.

Sometimes that means leading enterprise transformation. Sometimes it's partnering with a founder preparing for the next stage of growth. Other times it's repositioning an established brand, building a new venture, integrating an acquisition, or stepping into an interim executive leadership role to align the organization and accelerate momentum.

Different starting points. Same objective.

Build alignment so the business, brand, leadership team, and organization move forward together with clarity, purpose, and impact.

ENTERPRISE TRANSFORMATION

When scale and complexity intersect.

U.S. TRUST X BANK OF AMERICA

Acquisition + Integration

FTI CONSULTING

Global Brand Alignment

GREG NORMAN COMPANY

Business Unit Exit

NEW VENTURES & GROWTH PLATFORMS

Turning early momentum into scalable platforms.

WHEELS UP

Scale + Expansion

SWAT EQUITY

Early-Stage Investment

BRAND REPOSITIONING & BUSINESS RENEWAL

When the business evolves, the brand must move with it.

ZEEL

Wellness Category Reframe

BACCARAT HOTEL

Refining a Rare Gem

BRITANNICA.COM

Thought Stylist to the World

FOUNDER-LED & EMERGING BRANDS

Helping founder vision become enduring brands.

ZERO MAKEUP

Inclusive Beauty Expansion

ELEVEN BY VENUS WILLIAMS

Performance Lifestyle Expansion

JOHN ALLAN'S

Cultural Category Shift

THE POWER OF AN ADDRESS

750 was the number of my childhood home, the place where I first began paying attention to people, objects, culture, and the stories hidden inside ordinary moments.

Over time, I realized that an address can become something more than a place. It becomes an internal reference point. A collection of memories, experiences, and artifacts that shape how we see the world and remind us who we are.

I've always lived as though I was inside a documentary, collecting objects, saving stories, and noticing the details others overlook. Not because I wanted to live in the past, but because I've always believed the past helps us stay grounded, understand change, and remain curious about what's next.

750 is that place for me.

An address I carry with me everywhere.