BRIAN SCOTT RIORDAN

BUSINESS / BRAND / TRANSFORMATION

I help businesses figure out what’s next and actually make it happen.

A business and brand transformation leader brought in at moments of growth, transition, and value creation to help companies sharpen direction and accelerate performance.

He has led strategic initiatives across global institutions, founder-led ventures, and investor-backed businesses, including Bank of America, Credit Suisse, FTI Consulting, and SWAT by Kirshenbaum, advising companies such as Goldman Sachs, Apple Card, Wheels Up, and 1 Hotels.

His work bridges business performance and cultural momentum, aligning strategy, product, positioning, and operating focus to support growth, integration, and market repositioning.

Often engaged around launches, turnarounds, acquisitions, and inflection points, Riordan builds the systems and momentum required to move businesses forward.

He operates through Riordan 750, partnering with CEOs, boards, and investors on transformation, growth strategy, and strategic opportunities.

AREAS OF EXPERTISE

Enterprise Transformation / New Ventures / Repositioning / Founder-Led Brands

I bring clarity to complexity and growth where others see decline.

The work usually starts in one of four places: an enterprise in motion, a new idea taking shape, a brand ready for redefinition, or a founder looking to scale.

Different entry points, same objective: align the business and the brand so everything moves with clarity, discipline, and intent.

ENTERPRISE TRANSFORMATION

When scale and complexity intersect.

U.S. TRUST X BANK OF AMERICA

Acquisition + Integration

FTI CONSULTING

Global Brand Alignment

GREG NORMAN COMPANY

Business Unit Exit

NEW VENTURES & GROWTH PLATFORMS

Turning early momentum into scalable platforms.

WHEELS UP

Scale + Expansion

SWAT EQUITY

Early-Stage Investment

BRAND REPOSITIONING & BUSINESS RENEWAL

When the business evolves, the brand must move with it.

ZEEL

Wellness Category Reframe

BACCARAT HOTEL

Refining a Rare Gem

BRITANNICA.COM

Thought Stylist to the World

FOUNDER-LED & EMERGING BRANDS

Helping founder vision become enduring brands.

ZERO MAKEUP

Inclusive Beauty Expansion

ELEVEN BY VENUS WILLIAMS

Performance Lifestyle Expansion

JOHN ALLAN'S

Cultural Category Shift

THE POWER OF AN ADDRESS

750 was the number of my childhood home. It’s where I first started to understand who I was and who I wanted to become.

In seventh grade, I subscribed to GQ. When the first issue arrived in January 1986 with my name and address printed on it, something clicked.

I read that issue cover to cover. Then I read it again. And again. Every month, the same ritual.

What I didn’t realize at the time was that I was studying everything. Every word. Every article. Every ad. Every editorial credit.

It became my first internet. My encyclopedia. My textbook.

That early foundation never left.

Today, it lives on as a code of mind. A grounding place I carry with me wherever I go.

Built from that idea. An address that continues to shape how I think, build, and operate.