BRIAN SCOTT RIORDAN
BRAND & BUSINESS OFFICER
I build clarity out of complexity, and growth where others see decline. Over the course of my career, I’ve served roles as President/Partner of SWAT by Kirshenbaum, Chief Marketing Officer, and Global SVP of Brand Marketing, working across Fortune 500 companies, cultural startups, and entrepreneurial brands in transformation.
From luxury to finance, grooming to media, my work spans industries, with a consistent throughline: realignment, reinvention, and results. I’m known for blending boardroom strategy with creative instinct, bringing operational depth, sharp positioning, and cultural understanding to the table.
I’ve worked directly with iconic founders and high-stakes organizations including Marcus by Goldman Sachs, Venus Williams, 1 Hotels, U.S. Trust, and Credit Suisse to launch new ventures, lead turnarounds, and shape business models that outperform the market.
Through my imprint, Riordan | 750 Argyle Street, I continue to partner with brands and investors to reimagine overlooked assets and turn them into modern, profitable, and culturally magnetic forces.
PHILOSOPHY
BUSINESS & BRAND ALIGNMENT
Most companies think they have alignment when they don’t. Too often they focus on the brand story before fixing the business engine underneath. That’s an all-too-common occurrence.
My approach starts with diagnosing the business. I focus on the bottom-line goals, the internal dynamics, and the real reason I’ve been brought in. In many cases the issue isn’t the messaging. It’s that the business strategy and internal structure needs sharpening first.
Only then can a brand strategy do its job. When the business and the brand move in sync, the result is powerful. You get internal cohesion, cultural clarity, and sharper execution across every touchpoint. The brand now becomes a tool that unites teams, drives revenue, and leads the market from within. That’s when you stop chasing relevance and start owning it.
