Strategic Advisor. Collaborated closely with founder Jim O’Shaughnessy to shape the OSV brand from day one. Advised on platform structure, brand messaging, and voice across Ventures, Media, and Fellowship arms. Helped translate a big vision into a clear ecosystem for creators and capital.

As strategic partner to my mom, I helped grow her $500 side hustle into the largest adult tap program in the world—turning her personal passion into a scalable brand, a nationally published memoir, and a media-ready movement rooted in joy and reinvention.

Managing Director & Partner. Helped launch SWAT Equity, one of the first early-stage VC funds embedded within a brand strategy agency.

President & Partner. Co-led the repositioning and growth of the strategic brand studio of top-tier client roster including Venus Williams, Marcus by Goldman Sachs, Wheels Up, and 1 Hotels.

As President of SWAT by Kirshenbaum, I partnered with Venus Williams to evolve ELEVEN from a strong product brand into a high‑performing business platform. We rebuilt DTC, introduced a tiered content system, launched prestige retail partnerships, and created a scalable operating model. In the first six months, revenue grew 65 percent, return customer rate doubled, and conversion nearly quadrupled. ELEVEN became a brand that matched the precision and power of its founder.

President of SWAT and Launch Partner. Helped turn a singular product idea into a global-ready beauty brand built for the skin tones beauty never learned to serve.

President, SWAT by Kirshenbaum. Partnered with SH Hotels & Resorts to scale 1 Hotels from an ethos-driven startup into a luxury lifestyle brand.

President, SWAT by Kirshenbaum. Partnered with Ekstein Development Group and Morris Adjmi Architects to lead the full brand strategy, naming, and marketing for a 42-story luxury tower in Manhattan’s NoMad neighborhood.

As co-author and business partner, I helped my mother transform her local tap program into a national celebration of second acts which is at the center of this memoir.

President, SWAT by Kirshenbaum. Originally brought in to lead a rebrand of Greg Norman’s holding company, I quickly identified a broader opportunity.

Published men’s style features in The Daily Beast, blending cultural critique with fashion insight.

Managing Director, Global Integrated Marketing. Led a unified global brand strategy across 30+ acquired firms at FTI Consulting, driving alignment, awareness, and business development across all practice areas and regions.

SVP, Global Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.

As CMO and Head of Sales, I helped transform John Allan’s from a single men’s grooming lounge into a global brand.

Brand Strategist & Platform Architect. Reimagined Britannica.com from a trusted encyclopedia to a stylish cultural digital platform.