TURNBERRY OCEAN CLUB
ELEVATING A TOWER THAT TOUCHES THE SKY
President & Partner of SWAT by Kirshenbaum. We were brought in to help rethink and dimensionalize the branding and communications strategy for Turnberry Ocean Club — a 54-story glass tower in Miami — to ensure a high-impact positioning, and ultimately, a successful sellout.
Reinforcing a Legacy While Elevating the Present
Turnberry Associates — the iconic developer behind Fontainebleau, Aventura Mall, and The Signature at MGM — was preparing to unveil their most ambitious residential project to date: Turnberry Ocean Club Residences in Sunny Isles.
With world-class design by Carlos Zapata, the tower had physical presence, but its brand lacked emotional depth. We were asked to reimagine what their previous agency had delivered and build a more impactful strategy that could drive urgency, reflect the Turnberry legacy, and position the property as a once-in-a-generation offering.
Smart. Fast. Integrated. Inspirational.
In just eight weeks, SWAT delivered a fully integrated marketing refresh that was both functional and aspirational:
A distinctive brand platform and editorial voice rooted in elevated living and Turnberry’s storied history
Signature messaging line: "To walk in the clouds, and swim in the sky. That is the Turnberry way."
Dual-track campaign rollout for luxury buyers and international real estate brokers
Redesign and development of all sales and marketing materials, including:
Monthly advertising campaigns (print and digital)
Direct mail and email series
Digital banners and social assets
We also overhauled the architectural video renderings — adding the missing strategic dimension — and transformed them into an emotionally resonant campaign film suite:
A 60-second hero video
A 30-second cutdown
Six social-ready snippets designed for multiple placements
This was a showcase of SWAT’s unique ability to move quickly, think strategically, and execute with both creative precision and business rigor.
Takeaway
In luxury real estate, storytelling must match the scale of the architecture. We didn’t just build marketing. We built momentum. And we helped Turnberry do what it does best — set the standard.