President & Partner

ENTERPRISE TRANSFORMATION

Transformed a founder-led agency into a hybrid strategy, advisory, and investment platform serving brands, founders, and investors.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped shape the early growth of 1 Hotels, aligning brand, guest experience, and business strategy as the company expanded into a global hospitality platform.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped Goldman Sachs translate the early Apple Card vision into a compelling internal narrative that secured executive alignment.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped transform a founder-led skincare concept into a globally positioned luxury brand rooted in provenance, performance, and differentiation.

Co-Founder & Strategic Partner

FOUNDER-LED & EMERGING BRANDS

Helped build the world's largest adult tap program, transforming a local studio into a multi-platform brand spanning events, publishing, and media.

Managing Director & Partner

FOUNDER-LED & EMERGING BRANDS

Helped identify, invest in, and accelerate emerging consumer brands through one of the first venture funds embedded within a strategic advisory platform.

Featured

FOUNDER-LED & EMERGING BRANDS

Discussed the cultural evolution of men's grooming and how changing perceptions of masculinity continue to shape consumer behavior.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped position a luxury residential development in Manhattan's NoMad neighborhood by aligning architecture, experience, and market opportunity.

Account Supervisor, Deutsch NY

BRAND REPOSITIONING & BUSINESS RENEWAL

Led a team to reposition Britannica from a traditional reference publisher into a culturally relevant platform built around ideas, expertise, and influence.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Repositioned the brand around a performance lifestyle platform that accelerated customer retention, conversion, and revenue growth.

President & Partner, SWAT

ENTERPRISE TRANSFORMATION

Led a strategic transformation of the Greg Norman consumer portfolio, helping align business units, unlock enterprise value, and support the eventual sale to Authentic Brands Group.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Led digital content strategy and built a newsroom-style editorial operation for Marcus by Goldman Sachs.

Chief Marketing Officer & Head of Sales

FOUNDER-LED & EMERGING BRANDS

Helped define the modern men's grooming category while building a national lifestyle brand spanning services, products, and retail partnerships.

Contributing Writer, Men’s Style

BRAND REPOSITIONING & BUSINESS RENEWAL

Explored the intersection of sustainability, consumer perception, and the evolving business of fashion.

Managing Director, SVP Global Integrated Marketing

ENTERPRISE TRANSFORMATION

Unified more than 30 acquired firms under a single global platform that strengthened market presence, business development, and enterprise value

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Developed a repositioning strategy that expanded the brand beyond footwear, creating a stronger platform for growth and future expansion.

Co-Author & Business Partner

FOUNDER-LED & EMERGING BRANDS

Helped transform an extraordinary community story into a nationally recognized book, media platform, and enduring legacy.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve Wheels Up from a disruptive aviation startup into a broader lifestyle platform positioned for successful IPO.

SVP, Head of Branding

ENTERPRISE TRANSFORMATION

Led the repositioning of U.S. Trust ahead of acquisition and later led strategic integration efforts following Bank of America's $3.3 billion purchase.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Refined the voice and positioning of one of the world's most iconic luxury brands to strengthen distinction and guest appeal.