Strategic Advisor. Collaborated closely with founder Jim O’Shaughnessy to shape the OSV brand from day one. Advised on platform structure, brand messaging, and voice across Ventures, Media, and Fellowship arms.

As President & Partner of SWAT, I worked with Baccarat Hotel New York to bring greater clarity, confidence, and cultural precision to one of the most iconic luxury properties in the world.

Managing Director & Partner. Helped launch SWAT Equity, one of the first early-stage VC funds embedded within a brand strategy agency.

President & Partner. Led the repositioning and growth of the strategic brand studio of top-tier client roster including Venus Williams, Marcus by Goldman Sachs, Wheels Up, and 1 Hotels.

President/Partner, SWAT. We were first brought in for a highly confidential, high-stakes initiative that Goldman Sachs’ global Agency of Record was not nimble or entrepreneurial enough to turn around on such short notice.

President/Partner of SWAT. I partnered with Venus Williams to evolve ELEVEN from a strong product brand into a high‑performing business platform.

President/Partner of SWAT. Helped turn a singular product idea into a global-ready beauty brand built for the skin tones beauty never learned to serve.

President/Partner, SWAT. Partnered with SH Hotels & Resorts to scale 1 Hotels from an ethos-driven startup into a luxury lifestyle brand.

As President & Partner of SWAT, we helped evolve Wheels Up from a disruptive aviation startup into a fully realized lifestyle brand built to scale, lead culture, and support a successful IPO.

Featured in The Daily Beast, I shared perspective on how men’s grooming has shifted from niche behavior to mainstream ritual.

As President & Partner of SWAT, I helped ZEEL turn a smart, category-leading wellness platform into a brand that finally showed how powerful the business really was.

President/Partner, SWAT. Partnered with Ekstein Development Group and Morris Adjmi Architects to lead the full brand strategy, naming, and marketing for a 42-story luxury tower in Manhattan’s NoMad neighborhood.

Co-author and business partner. I helped my mother transform her local tap program into a national celebration of second acts. We published Encore Performance with Atria Books (Simon & Schuster), and launched a tour featured on CBS Sunday Morning.

President/Partner, SWAT. Originally brought in to lead a rebrand of Greg Norman’s holding company, I quickly identified a broader opportunity.

President & Partner of SWAT. Led a full brand and communications refresh for Turnberry Ocean Club to build elevated urgency, emotion, and prestige into one of Miami’s most ambitious residential towers.

As a contributing writer for The Daily Beast, I examined whether the rise of ethical fashion reflects meaningful business change or simply a new layer of marketing language.

As a contributing writer for The Daily Beast, I profiled Marianella Febres-Cordero and David Foote, whose kitchen-born soap experiment grew into a thriving luxury brand.

As strategic partner to my mom, I helped grow her $500 side hustle into the largest adult tap program in the world, turning her passion into a scalable brand, a nationally published memoir, and a media-ready movement rooted in joy and reinvention.

Vicki and six of her Tap Pups All Stars appeared on the TODAY Show with Hoda and Kathie Lee, performing a signature number and sharing their story live.

Managing Director/SVP, Global Integrated Marketing. Led a unified global brand strategy across 30+ acquired firms at FTI Consulting, driving alignment, awareness, and business development across all practice areas and regions.