I’ve led business and brand transformation from both sides of the table, within global institutions, alongside founders, and as a strategic partner to leadership teams.
Different industries. Same objective.
Align the business and the brand so companies can move forward.
President & Partner
ENTERPRISE TRANSFORMATION
Transformed a founder-led agency into a hybrid strategy, advisory, and investment platform serving brands, founders, and investors.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Helped shape the early growth of 1 Hotels, aligning brand, guest experience, and business strategy as the company expanded into a global hospitality platform.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Helped Goldman Sachs translate the early Apple Card vision into a compelling internal narrative that secured executive alignment.
President & Partner, SWAT
FOUNDER-LED & EMERGING BRANDS
Helped transform a founder-led skincare concept into a globally positioned luxury brand rooted in provenance, performance, and differentiation.
Co-Founder & Strategic Partner
FOUNDER-LED & EMERGING BRANDS
Helped build the world's largest adult tap program, transforming a local studio into a multi-platform brand spanning events, publishing, and media.
Managing Director & Partner
FOUNDER-LED & EMERGING BRANDS
Helped identify, invest in, and accelerate emerging consumer brands through one of the first venture funds embedded within a strategic advisory platform.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Helped position a luxury residential development in Manhattan's NoMad neighborhood by aligning architecture, experience, and market opportunity.
Account Supervisor, Deutsch NY
BRAND REPOSITIONING & BUSINESS RENEWAL
Led a team to reposition Britannica from a traditional reference publisher into a culturally relevant platform built around ideas, expertise, and influence.
President & Partner, SWAT
BRAND REPOSITIONING & BUSINESS RENEWAL
Repositioned the brand around a performance lifestyle platform that accelerated customer retention, conversion, and revenue growth.
President & Partner, SWAT
ENTERPRISE TRANSFORMATION
Led a strategic transformation of the Greg Norman consumer portfolio, helping align business units, unlock enterprise value, and support the eventual sale to Authentic Brands Group.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Led digital content strategy and built a newsroom-style editorial operation for Marcus by Goldman Sachs.
Chief Marketing Officer & Head of Sales
FOUNDER-LED & EMERGING BRANDS
Helped define the modern men's grooming category while building a national lifestyle brand spanning services, products, and retail partnerships.
Managing Director, SVP Global Integrated Marketing
ENTERPRISE TRANSFORMATION
Unified more than 30 acquired firms under a single global platform that strengthened market presence, business development, and enterprise value
President & Partner, SWAT
BRAND REPOSITIONING & BUSINESS RENEWAL
Developed a repositioning strategy that expanded the brand beyond footwear, creating a stronger platform for growth and future expansion.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Helped evolve Wheels Up from a disruptive aviation startup into a broader lifestyle platform positioned for successful IPO.
SVP, Head of Branding
ENTERPRISE TRANSFORMATION
Led the repositioning of U.S. Trust ahead of acquisition and later led strategic integration efforts following Bank of America's $3.3 billion purchase.
President & Partner, SWAT
BRAND REPOSITIONING & BUSINESS RENEWAL
Refined the voice and positioning of one of the world's most iconic luxury brands to strengthen distinction and guest appeal.
President & Partner, SWAT
FOUNDER-LED & EMERGING BRANDS
Helped transform a premium olive oil company into a broader culinary and lifestyle brand inspired by the vision of La Furtuna Estate.
Strategic Advisor
FOUNDER-LED & EMERGING BRANDS
Helped shape the strategic architecture of a modern venture platform spanning investments, media, fellowships, and new business creation.
President & Partner, SWAT
BRAND REPOSITIONING & BUSINESS RENEWAL
Helped sharpen positioning and market distinction for one of South Florida's most ambitious ultra-luxury residential developments.
Account Executive to Account Supervisor, BBDO New York
NEW VENTURES & GROWTH PLATFORMS
Helped launch major national products and international initiatives while learning the discipline of large-scale brand building.
President & Partner, SWAT
NEW VENTURES & GROWTH PLATFORMS
Helped evolve flagship restaurant brands while developing new hospitality concepts designed for future growth.
President & Partner, SWAT
BRAND REPOSITIONING & BUSINESS RENEWAL
Helped reposition ZEEL around a more compelling consumer promise that better reflected the scale and ambition of the business.
President & Partner, SWAT
FOUNDER-LED & EMERGING BRANDS
Helped transform a breakthrough product concept into a globally positioned beauty brand serving an underserved consumer audience.
President & Partner, SWAT
FOUNDER-LED & EMERGING BRANDS
Helped define the strategic architecture for La Furtuna Estate, connecting hospitality, food, wellness, and luxury skincare under a unified vision.
