President & Partner.
Helped evolve SWAT into a hybrid strategy studio and investment platform partnering with founders, investors, and emerging brands.

SVP, Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.

President & Partner, SWAT.
Partnered with SH Hotels & Resorts to help scale 1 Hotels into one of the defining luxury lifestyle hospitality brands of its generation.

President & Partner, SWAT.
Helped evolve several flagship BR Guest restaurant properties while developing new hospitality concepts including Metropolis and IZI across two major New York locations.

Account Executive to Account Supervisor, BBDO New York.
Managed national product launches and international initiatives for Pizza Hut while learning to operate inside one of the industry’s most demanding agency systems.

President & Partner, SWAT.
Repositioned ELEVEN through product segmentation, digital strategy, and direct-to-consumer growth initiatives.

President & Partner, SWAT by Kirshenbaum.
We developed the name, identity, and launch for The Osprey and Brooklyn Heights Social Club at 1 Hotel Brooklyn Bridge, helping shape one of Brooklyn’s most anticipated hospitality openings.

President & Partner, SWAT.
Originally engaged for a rebrand, the work evolved into a broader business strategy initiative that helped unlock new growth opportunities across the Greg Norman portfolio.

President & Partner, SWAT.
Worked with Baccarat Hotel New York to sharpen the identity and emotional precision of one of the world’s most iconic luxury hospitality brands.

President & Partner, SWAT.
Helped reposition ZEEL from a functional wellness platform into a more emotionally resonant consumer brand that better reflected the scale and ambition of the business.

President & Partner, SWAT.
We led naming, positioning, and brand strategy for a luxury residential tower in Manhattan’s NoMad neighborhood developed by Ekstein Development Group and Morris Adjmi Architects.

President & Partner, SWAT.
Led a strategic brand and communications refresh for Turnberry Ocean Club, helping elevate urgency, emotion, and market distinction within Miami’s ultra-luxury residential landscape.

Brand Strategist & Platform Architect.
Helped reposition Britannica.com as a digitally driven cultural authority, reframing the legacy brand for a new generation of online audiences.