President & Partner

ENTERPRISE TRANSFORMATION

Transformed a founder-led agency into a hybrid strategy, advisory, and investment platform serving brands, founders, and investors.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped shape the early growth of 1 Hotels, aligning brand, guest experience, and business strategy as the company expanded into a global hospitality platform.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped position a luxury residential development in Manhattan's NoMad neighborhood by aligning architecture, experience, and market opportunity.

Account Supervisor, Deutsch NY

BRAND REPOSITIONING & BUSINESS RENEWAL

Led a team to reposition Britannica from a traditional reference publisher into a culturally relevant platform built around ideas, expertise, and influence.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Repositioned the brand around a performance lifestyle platform that accelerated customer retention, conversion, and revenue growth.

President & Partner, SWAT

ENTERPRISE TRANSFORMATION

Led a strategic transformation of the Greg Norman consumer portfolio, helping align business units, unlock enterprise value, and support the eventual sale to Authentic Brands Group.

SVP, Head of Branding

ENTERPRISE TRANSFORMATION

Led the repositioning of U.S. Trust ahead of acquisition and later led strategic integration efforts following Bank of America's $3.3 billion purchase.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Refined the voice and positioning of one of the world's most iconic luxury brands to strengthen distinction and guest appeal.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Helped sharpen positioning and market distinction for one of South Florida's most ambitious ultra-luxury residential developments.

Account Executive to Account Supervisor, BBDO New York

NEW VENTURES & GROWTH PLATFORMS

Helped launch major national products and international initiatives while learning the discipline of large-scale brand building.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve flagship restaurant brands while developing new hospitality concepts designed for future growth.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Helped reposition ZEEL around a more compelling consumer promise that better reflected the scale and ambition of the business.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Developed the names, positioning, and launch strategy for two hospitality concepts that helped define the opening of 1 Hotel Brooklyn Bridge.