President & Partner

ENTERPRISE TRANSFORMATION

Transformed a founder-led agency into a hybrid strategy, advisory, and investment platform serving brands, founders, and investors.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped shape the early growth of 1 Hotels, aligning brand, guest experience, and business strategy as the company expanded into a global hospitality platform.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve Wheels Up from a disruptive aviation startup into a broader lifestyle platform positioned for successful IPO.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Refined the voice and positioning of one of the world's most iconic luxury brands to strengthen distinction and guest appeal.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve flagship restaurant brands while developing new hospitality concepts designed for future growth.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Developed the names, positioning, and launch strategy for two hospitality concepts that helped define the opening of 1 Hotel Brooklyn Bridge.