President & Partner

ENTERPRISE TRANSFORMATION

Transformed a founder-led agency into a hybrid strategy, advisory, and investment platform serving brands, founders, and investors.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped transform a founder-led skincare concept into a globally positioned luxury brand rooted in provenance, performance, and differentiation.

Co-Founder & Strategic Partner

FOUNDER-LED & EMERGING BRANDS

Helped build the world's largest adult tap program, transforming a local studio into a multi-platform brand spanning events, publishing, and media.

Managing Director & Partner

FOUNDER-LED & EMERGING BRANDS

Helped identify, invest in, and accelerate emerging consumer brands through one of the first venture funds embedded within a strategic advisory platform.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Repositioned the brand around a performance lifestyle platform that accelerated customer retention, conversion, and revenue growth.

President & Partner, SWAT

ENTERPRISE TRANSFORMATION

Led a strategic transformation of the Greg Norman consumer portfolio, helping align business units, unlock enterprise value, and support the eventual sale to Authentic Brands Group.

Chief Marketing Officer & Head of Sales

FOUNDER-LED & EMERGING BRANDS

Helped define the modern men's grooming category while building a national lifestyle brand spanning services, products, and retail partnerships.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Developed a repositioning strategy that expanded the brand beyond footwear, creating a stronger platform for growth and future expansion.

Co-Author & Business Partner

FOUNDER-LED & EMERGING BRANDS

Helped transform an extraordinary community story into a nationally recognized book, media platform, and enduring legacy.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve Wheels Up from a disruptive aviation startup into a broader lifestyle platform positioned for successful IPO.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped transform a premium olive oil company into a broader culinary and lifestyle brand inspired by the vision of La Furtuna Estate.

Strategic Advisor

FOUNDER-LED & EMERGING BRANDS

Helped shape the strategic architecture of a modern venture platform spanning investments, media, fellowships, and new business creation.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Helped reposition ZEEL around a more compelling consumer promise that better reflected the scale and ambition of the business.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped transform a breakthrough product concept into a globally positioned beauty brand serving an underserved consumer audience.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped define the strategic architecture for La Furtuna Estate, connecting hospitality, food, wellness, and luxury skincare under a unified vision.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Developed the names, positioning, and launch strategy for two hospitality concepts that helped define the opening of 1 Hotel Brooklyn Bridge.

Creative Producer

FOUNDER-LED & EMERGING BRANDS

Produced an original music video inspired by Encore Performance, extending the story into a new creative and cultural expression.