SVP, Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.

President & Partner, SWAT.
Partnered with SH Hotels & Resorts to help scale 1 Hotels into one of the defining luxury lifestyle hospitality brands of its generation.

Managing Director & SVP, Global Integrated Marketing.
Led global brand strategy across 30+ acquired firms, helping unify positioning, communications, and business development for one of the world’s leading advisory organizations.

President & Partner, SWAT.
Helped evolve Wheels Up from a disruptive private aviation startup into a scaled lifestyle brand positioned for cultural relevance and long-term growth.

President & Partner, SWAT.
Originally engaged for a rebrand, the work evolved into a broader business strategy initiative that helped unlock new growth opportunities across the Greg Norman portfolio.