President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped shape the early growth of 1 Hotels, aligning brand, guest experience, and business strategy as the company expanded into a global hospitality platform.

President & Partner, SWAT

ENTERPRISE TRANSFORMATION

Led a strategic transformation of the Greg Norman consumer portfolio, helping align business units, unlock enterprise value, and support the eventual sale to Authentic Brands Group.

Managing Director, SVP Global Integrated Marketing

ENTERPRISE TRANSFORMATION

Unified more than 30 acquired firms under a single global platform that strengthened market presence, business development, and enterprise value

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Developed a repositioning strategy that expanded the brand beyond footwear, creating a stronger platform for growth and future expansion.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve Wheels Up from a disruptive aviation startup into a broader lifestyle platform positioned for successful IPO.

SVP, Head of Branding

ENTERPRISE TRANSFORMATION

Led the repositioning of U.S. Trust ahead of acquisition and later led strategic integration efforts following Bank of America's $3.3 billion purchase.