President & Partner.
Helped evolve SWAT into a hybrid strategy studio and investment platform partnering with founders, investors, and emerging brands.

Co-Owner & Partner.
Helped transform a small local dance program into the world’s largest adult tap dance studio, building the business, brand, media presence, and national visibility alongside founder Vicki G. Riordan.

President & Partner, SWAT by Kirshenbaum.
Helped shape Furtuna Skin into a globally positioned luxury skincare brand rooted in Sicilian provenance, wild-foraged botanicals, and the intersection of science, efficacy, and modern beauty ritual.

Account Executive to Account Supervisor, BBDO New York.
Managed national product launches and international initiatives for Pizza Hut while learning to operate inside one of the industry’s most demanding agency systems.

President & Partner, SWAT.
Repositioned ELEVEN through product segmentation, digital strategy, and direct-to-consumer growth initiatives.

President & Partner, SWAT by Kirshenbaum.
Helped transform Bona Furtuna from a single-product olive oil company into a modern Sicilian culinary and lifestyle brand rooted in provenance, design, and the larger vision of La Furtuna Estate.

President & Partner, SWAT by Kirshenbaum.
Helped transform Bona Furtuna from a single-product olive oil company into a modern Sicilian culinary and lifestyle brand rooted in provenance, design, and the larger vision of La Furtuna Estate.

President & Partner, SWAT.
Originally engaged for a rebrand, the work evolved into a broader business strategy initiative that helped unlock new growth opportunities across the Greg Norman portfolio.

Managing Director & Partner.
Helped launch one of the first venture funds embedded within a strategic advisory platform, investing in founder-led brands positioned for growth and cultural relevance.

President & Partner, SWAT.
Worked with founder Nabila translate a singular product vision into a globally positioned beauty brand centered around underserved skin tones.

Contributing Writer, The Daily Beast.
Explored how men’s grooming evolved from niche behavior into mainstream culture, and why language around masculinity still shapes perception.

President & Partner, SWAT.
Helped reposition ZEEL from a functional wellness platform into a more emotionally resonant consumer brand that better reflected the scale and ambition of the business.

Contributing Writer, The Daily Beast.
Examined whether the rise of ethical fashion reflected meaningful industry change or simply a new layer of consumer marketing.

Contributing Writer, The Daily Beast.
Profiled Marianella Febres-Cordero and David Foote as they transformed a kitchen experiment into a globally recognized luxury beauty brand.

Chief Marketing Officer & Head of Sales.
Helped transform John Allan’s from a single flagship grooming club into a global lifestyle and product brand that helped redefine modern men’s grooming.