As President & Partner of SWAT, I worked with Baccarat Hotel New York to bring greater clarity, confidence, and cultural precision to one of the most iconic luxury properties in the world.

President/Partner of SWAT. Helped turn a singular product idea into a global-ready beauty brand built for the skin tones beauty never learned to serve.

As President & Partner of SWAT, we helped evolve Wheels Up from a disruptive aviation startup into a fully realized lifestyle brand built to scale, lead culture, and support a successful IPO.

President/Partner, SWAT. Originally brought in to lead a rebrand of Greg Norman’s holding company, I quickly identified a broader opportunity.