Strategic Advisor. Collaborated closely with founder Jim O’Shaughnessy to shape the OSV brand from day one. Advised on platform structure, brand messaging, and voice across Ventures, Media, and Fellowship arms.

President & Partner. Led the repositioning and growth of the strategic brand studio of top-tier client roster including Venus Williams, Marcus by Goldman Sachs, Wheels Up, and 1 Hotels.

President/Partner, SWAT. Partnered with SH Hotels & Resorts to scale 1 Hotels from an ethos-driven startup into a luxury lifestyle brand.

President/Partner, SWAT. Partnered with Ekstein Development Group and Morris Adjmi Architects to lead the full brand strategy, naming, and marketing for a 42-story luxury tower in Manhattan’s NoMad neighborhood.

SVP, Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.

Chief Marketing Officer and Head of Sales. I helped transform John Allan’s from a single men’s grooming lounge into a global brand.