Timed with the release of Encore Performance, CBS Sunday Morning profiled Vicki and her Tap Pups in a moving segment that spotlighted her journey, the success of the book, and the joy of her annual stage show. With behind-the-scenes rehearsal footage and touching interviews, the piece captured the resilience and spark at the heart of the story.

Collaborating with UK writers and producers Chicks with Hits, the result was “Chance to Shine,” a high-energy pop track that embodied the dance program and story’s spirit. The video featured over 100 of Vicki’s dancers and premiered as the opening number of her Spring Show during the book release year, turning the message of the book into a standing-ovation moment on stage.

SVP, Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.

Chief Marketing Officer and Head of Sales. I helped transform John Allan’s from a single men’s grooming lounge into a global brand.

Brand Strategist & Platform Architect. I helped reposition Britannica.com from legacy reference brand to “Thought Stylist to the World,” launching an unscripted, media-forward campaign that reframed non-fiction for the digital era.