Account Executive to Account Supervisor, BBDO New York

NEW VENTURES & GROWTH PLATFORMS

Helped launch major national products and international initiatives while learning the discipline of large-scale brand building.

President & Partner, SWAT

NEW VENTURES & GROWTH PLATFORMS

Helped evolve flagship restaurant brands while developing new hospitality concepts designed for future growth.

President & Partner, SWAT

BRAND REPOSITIONING & BUSINESS RENEWAL

Helped reposition ZEEL around a more compelling consumer promise that better reflected the scale and ambition of the business.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped transform a breakthrough product concept into a globally positioned beauty brand serving an underserved consumer audience.

President & Partner, SWAT

FOUNDER-LED & EMERGING BRANDS

Helped define the strategic architecture for La Furtuna Estate, connecting hospitality, food, wellness, and luxury skincare under a unified vision.