President & Partner, SWAT.
We led naming, positioning, and brand strategy for a luxury residential tower in Manhattan’s NoMad neighborhood developed by Ekstein Development Group and Morris Adjmi Architects.

Co-Author & Business Partner.
Helped transform a local dance program into a nationally recognized story and multimedia platform, culminating in a Simon & Schuster release and features including CBS Sunday Morning.

President & Partner, SWAT.
Led a strategic brand and communications refresh for Turnberry Ocean Club, helping elevate urgency, emotion, and market distinction within Miami’s ultra-luxury residential landscape.

Contributing Writer, The Daily Beast.
Examined whether the rise of ethical fashion reflected meaningful industry change or simply a new layer of consumer marketing.

Contributing Writer, The Daily Beast.
Profiled Marianella Febres-Cordero and David Foote as they transformed a kitchen experiment into a globally recognized luxury beauty brand.

Featured Segment.
Vicki and the Tap Pups appeared on TODAY with Hoda and Kathie Lee, performing live and sharing the story behind the nationally recognized dance program.

Featured Segment.
CBS Sunday Morning profiled Vicki G. Riordan and her Tap Pups following the release of Encore Performance, bringing national attention to the story behind the program.

Creative Producer.
Produced an original pop anthem and music video inspired by Encore Performance and the spirit of the Tap Pups program.

Chief Marketing Officer & Head of Sales.
Helped transform John Allan’s from a single flagship grooming club into a global lifestyle and product brand that helped redefine modern men’s grooming.

Brand Strategist & Platform Architect.
Helped reposition Britannica.com as a digitally driven cultural authority, reframing the legacy brand for a new generation of online audiences.