I’ve led brand and business transformation from both sides of the table, inside global institutions, alongside founders, and as a strategic partner to leadership teams.
Different industries. Same objective: align the business and the brand to drive performance.
President & Partner.
Helped evolve SWAT into a hybrid strategy studio and investment platform partnering with founders, investors, and emerging brands.
SVP, Head of Branding. Spearheaded the rebrand and strategic integration of U.S. Trust within Bank of America, aligning ultra-high-net-worth positioning with institutional scale.
President & Partner, SWAT.
Partnered with SH Hotels & Resorts to help scale 1 Hotels into one of the defining luxury lifestyle hospitality brands of its generation.
Co-Owner & Partner.
Helped transform a small local dance program into the world’s largest adult tap dance studio, building the business, brand, media presence, and national visibility alongside founder Vicki G. Riordan.
President & Partner, SWAT.
Led digital content strategy and built a newsroom-style editorial operation for Marcus by Goldman Sachs.
Managing Director & SVP, Global Integrated Marketing.
Led global brand strategy across 30+ acquired firms, helping unify positioning, communications, and business development for one of the world’s leading advisory organizations.
President & Partner, SWAT by Kirshenbaum.
Helped shape Furtuna Skin into a globally positioned luxury skincare brand rooted in Sicilian provenance, wild-foraged botanicals, and the intersection of science, efficacy, and modern beauty ritual.
President & Partner, SWAT.
Helped evolve several flagship BR Guest restaurant properties while developing new hospitality concepts including Metropolis and IZI across two major New York locations.
President & Partner, SWAT.
Helped evolve Wheels Up from a disruptive private aviation startup into a scaled lifestyle brand positioned for cultural relevance and long-term growth.
Account Executive to Account Supervisor, BBDO New York.
Managed national product launches and international initiatives for Pizza Hut while learning to operate inside one of the industry’s most demanding agency systems.
President & Partner, SWAT.
Repositioned ELEVEN through product segmentation, digital strategy, and direct-to-consumer growth initiatives.
President & Partner, SWAT by Kirshenbaum.
Helped transform Bona Furtuna from a single-product olive oil company into a modern Sicilian culinary and lifestyle brand rooted in provenance, design, and the larger vision of La Furtuna Estate.
Strategic Advisor.
Worked closely with Jim O’Shaughnessy to help shape the positioning, structure, and editorial voice of OSV across Ventures, Media, and Fellowship initiatives.
President & Partner, SWAT by Kirshenbaum.
Helped transform Bona Furtuna from a single-product olive oil company into a modern Sicilian culinary and lifestyle brand rooted in provenance, design, and the larger vision of La Furtuna Estate.
President & Partner, SWAT by Kirshenbaum.
We developed the name, identity, and launch for The Osprey and Brooklyn Heights Social Club at 1 Hotel Brooklyn Bridge, helping shape one of Brooklyn’s most anticipated hospitality openings.
President & Partner, SWAT.
Originally engaged for a rebrand, the work evolved into a broader business strategy initiative that helped unlock new growth opportunities across the Greg Norman portfolio.
President & Partner, SWAT.
Worked with Baccarat Hotel New York to sharpen the identity and emotional precision of one of the world’s most iconic luxury hospitality brands.
Managing Director & Partner.
Helped launch one of the first venture funds embedded within a strategic advisory platform, investing in founder-led brands positioned for growth and cultural relevance.
President & Partner, SWAT.
Worked with founder Nabila translate a singular product vision into a globally positioned beauty brand centered around underserved skin tones.
Contributing Writer, The Daily Beast.
Explored how men’s grooming evolved from niche behavior into mainstream culture, and why language around masculinity still shapes perception.
President & Partner, SWAT.
Helped reposition ZEEL from a functional wellness platform into a more emotionally resonant consumer brand that better reflected the scale and ambition of the business.
President & Partner, SWAT.
We led naming, positioning, and brand strategy for a luxury residential tower in Manhattan’s NoMad neighborhood developed by Ekstein Development Group and Morris Adjmi Architects.
Co-Author & Business Partner.
Helped transform a local dance program into a nationally recognized story and multimedia platform, culminating in a Simon & Schuster release and features including CBS Sunday Morning.
President & Partner, SWAT.
Led a strategic brand and communications refresh for Turnberry Ocean Club, helping elevate urgency, emotion, and market distinction within Miami’s ultra-luxury residential landscape.
Contributing Writer, The Daily Beast.
Examined whether the rise of ethical fashion reflected meaningful industry change or simply a new layer of consumer marketing.
Contributing Writer, The Daily Beast.
Profiled Marianella Febres-Cordero and David Foote as they transformed a kitchen experiment into a globally recognized luxury beauty brand.
Featured Segment.
Vicki and the Tap Pups appeared on TODAY with Hoda and Kathie Lee, performing live and sharing the story behind the nationally recognized dance program.
Featured Segment.
CBS Sunday Morning profiled Vicki G. Riordan and her Tap Pups following the release of Encore Performance, bringing national attention to the story behind the program.
Creative Producer.
Produced an original pop anthem and music video inspired by Encore Performance and the spirit of the Tap Pups program.
Chief Marketing Officer & Head of Sales.
Helped transform John Allan’s from a single flagship grooming club into a global lifestyle and product brand that helped redefine modern men’s grooming.
